Nigerian singer, Inetimi Alfred Odom, popularly known as Timaya, has voiced his concerns about the ongoing hardships affecting people around the world.
In a recent interview on Channels, the singer highlighted that while economic challenges are a global issue, the situation in Nigeria is notably more severe than in other parts of the world.
He also discussed how the rising cost of living has impacted the music industry.
“Things are really hard. I feel it for people because if people are not happy, I can’t be happy, too. I pay bills. I help a lot of people. So, I understand what people are going through. I’m also feeling it,” he said.
“If I was paying a certain amount for my staff, my mom now upkeeps his high; you don’t expect everything to be normal to me, so I’m feeling it also. You don’t expect things to be normal.
“Even politicians are crying, too, not to talk of me. The only way you can meet up with the demand of this country is when you’re earning in dollars. If you’re earning forex and you convert it to naira, that’s how you can ball.
“But if you go to America right now, things are still hard there because they’re earning in dollars and spending in dollars. It’s hard everywhere. The world is hard right now, but Nigeria is harder.”
“Currently, you need a lot of money to promote music. Before, we didn’t even bother about shooting music videos. Even if we were shooting a video, it cost just N1.5 million that time. So when you call in the young artists and they tell you 50 million, you shout, 30 million, you say for what, so you understand there was a lot of money that was put in for that to happen.”
Credit: Channels// YouTube