
Reject tokens that compromise babies’ health, UNICEF charges media houses
United Nations Children’s Fund (UNICEF) has urged media outlets to prioritize breastfeeding advocacy over commercial interests, which could negatively impact breastfeeding rates. UNICEF supports this appeal by citing the International Code of Marketing of Breast Milk Substitutes, which prohibits advertising and promotional activities related to infant formula, breast-milk substitutes, feeding bottles, and teats. Mrs. Juliet…