Big, Bold, and Better: Coca-Cola Nigeria Brings Back the Iconic “Share A Coke” Campaign

…With an Unforgettable Lagos Launch and Millions in Cash and Prizes to Be Won

Coca-Cola Nigeria has brought back its beloved global “Share A Coke” campaign, marking the return with a spectacular launch event in Lagos. Over 1,500 influencers, content creators, media professionals, brand partners, and fans gathered for an immersive celebration that blended music, creativity, and community.

The Lagos launch was a vibrant fusion of art, culture, and entertainment, headlined by top Nigerian artists including Wande Coal, Odumodu Blvck, Falz, Shoday, FOLA, Ayo Maff, Aniko, DJ Shawn, Maze x Mxtreme, and Rybeena. Attendees personalized Coca-Cola cans, found their names on iconic red bottles, and shared joyful moments instantly on social media under the hashtag #ShareACokeNG.

Coca-Cola also unveiled a limited-edition fashion collaboration with West African Fashion (WAF), inspired by Gen Z creativity and streetwear.

The exclusive Coca-Cola x WAF collection affirmed the brand’s deep-rooted connection with youth culture and individuality.“At the heart of Share A Coke is the belief that joy is better when it’s shared,” said Mariam Khan, General Manager, Coca-Cola Nigeria.

“This campaign is about more than names on bottles, it’s about building real connections and creating memorable moments.

”Further elevating the experience, the event introduced digital activations with QR codes on special bottles allowing guests to create personalized “Share A Coke Memory” keepsakes.

Yusuf Murtala, Senior Director Frontline Marketing, Coca-Cola Nigeria, noted, “We’re reintroducing a global campaign with a modern Nigerian pulse, combining personalization, digital interactivity, and community storytelling,”Valerie Odubogun, Director, Frontline Marketing, Coca-Cola Nigeria added.

“We want Share A Coke to spark meaningful interactions everywhere from retail shelves to social spaces. It’s about creating smiles and conversations that strengthen bonds”.

Nationwide Promotion: Millions in Cash and PrizesFrom October 31 to December 31, 2025, Coca-Cola is rewarding consumers across Nigeria with a massive nationwide promotion. By purchasing a personalized 50cl Coca-Cola bottle, checking under the crown for a code, and entering it online, consumers stand a chance to win millions of naira in cash, instant airtime vouchers, and other amazing prizes.

Weekly cash prizes go up to ₦1,000,000, with instant airtime giveaways between ₦100 and ₦1,000.Share A Coke, which first captured hearts by putting real names on bottles, has become a symbol of connection and community in Nigeria.

Its 2025 relaunch invites a new generation to celebrate individuality, creativity, and belonging one bottle and one shared moment at a time.“As we relaunch this iconic campaign, we’re not just reintroducing a product we are reviving a movement,” added Mariam Khan.

“We want every bottle shared to represent a story, a smile, and a moment that brings people closer together.”For more information, visit Coca-Cola Nigeria website or follow @CocaCola_NG on social media.

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