Logo Design: A keen contest to rebrand Osun – Chairman, Panel of Judges

When some days ago, the Executive Governor of Osun State, Sen. Ademola Jackson Nurudeen Adeleke, announced the Constitution of a Panel of Judges to decide the outcome of a logo contest he had ordered earlier, we knew it was a call to serious service.

Firstly, we knew that the Governor is keen about rebranding Osun, to give her a better image in the comity of States.

Secondly, we knew that Osun people wanted excellent branding that will adequately represent our identity and project the limitless potential of the State.

We set to work, with a collective resolve to select the best of the logo designs, thereby serving the interest of our people and promoting inclusiveness in critical government decisions.

We set out vital conditions that the ideal logo must meet. These are:

  1. Creativity, reflected in how much the design deploys innovation in the presentation of its ideas.
  2. Uniqueness, reflected in how much it differs from any existing State Government logo in the country.
  3. Symbolism, reflected in how much the logo presents ideas that symbolize critical sectors of the State – Agriculture, Mining, Tourism, etc.

The committee reviewed over three hundred (300) logo submissions, showing the dexterity and innovation of the youths of Nigeria and Osun State. It was indeed a keen contest.

At the end of the very thorough review process, the Committee presented a shortlist of 5 logo designs to the Executive Governor from which he selected the top three designs, in collaboration with some of his top aides. The top three designs are by:

  1. Mogaji Bolaji Abdullah
  2. Ayoola Simeon
  3. Busari Tola (on behalf of a group of Osun-based Graphics Designers)

The Executive Governor has since unveiled the top design as the new logo of the State, as Government’s rebranding efforts continue.

Prizes for the top three designers will be unveiled in a couple of days, while the designers themselves will be formally hosted by relevant offices of government.

We appreciate the opportunity to serve the State in this capacity and we specifically thank the Executive Governor, Sen. Ademola Jackson Nurudeen Adeleke, for the privilege to serve.

May our dear State continue to excel.


Olusola Ajala
For Panel of Judges

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